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Creating a business plan: What you should consider and avoid

We will explain everything you need to know about creating your business plan. Here you will find the best tips and learn what to consider and avoid.

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What is a business plan?

A business plan is a structured summary of the business idea and provides information about the most important facts of the business concept. These include, for example, the target group, the strategy, the opportunities and risks, and a financial plan. On the one hand, the business plan serves as a basis for assessing the chances of success, for example, by potential and interested investors. On the other hand, it is a personal guide for self-employment.

What do you need for a business plan?

To create a business plan, you obviously need a good and suitable business idea. Furthermore, you should have checked important factors and carried out analyses and evaluations of the market. You need a stringent structure with a common thread. The TAKE-OFF concept is particularly suitable for this. You also need time and a lot of information about your business idea and the market, as well as the finances, to create your own business plan.

How much does a business plan cost?

With our business planner tool, businessplanner.ch, you can create a business plan for free. You will be guided step by step through the most important points and given the most important tips and tricks, as well as examples from a wide range of industries.

Where can I find a business plan template?

On our business planner tool, businessplanner.ch, we provide you with a ready-made digital business plan template free of charge. If you follow the structure of our Take-Off concept, answer the key questions and follow our tips, you can't go wrong.

Why is the business plan so important?

The business plan structures your business idea. It helps you with strategic and operational decisions. With it, you won't forget any important factors and areas. With the business plan, you work out the relevant questions at the very beginning of your business activity, for example, regarding the target group, the customer, the competition, the market and the finances. When creating your business plan, you critically question your own business idea and recognize possible risks, but also your opportunities. You deal with the practical feasibility and profitability.

Do you only write the business plan for the investors?

No. You write the business plan primarily for yourself. It helps you with important strategic and operational decisions, brings structure to your business idea and serves as a guideline for your business activities. Nevertheless, investors, banks and stakeholders often request a business plan, which you use as a basis for decision-making.

Who is the business plan aimed at?

First and foremost, you are the addressee of your business plan. But you are not the only one who needs the business plan. Other addressees such as investors, business partners or banks may also be interested. Who actually belongs to the addressees of your business plan is very individual and depends on your business model and the stage your company is in.

What should a business plan include?

The business plan according to the TAKE-OFF concept includes the following points:

• Activity
• Customer
• Competition
• Entry
• Organization
• Foresight
• Finance
• Management
• Summary
  

What is the purpose of the business plan?

In your business plan, you define the goals, strategies and measures of your business idea. In addition, you use financial planning to determine whether the business model is economically viable and whether or how much additional capital is needed. The business plan serves as a basis for discussions with potential investors. At the same time, it is a guide for your strategic and operational decisions.