Create a business plan with our concept

Not all business plans are the same: the scope, preparation and weighting of the individual chapters of the plan depend on your industry and your ambitions.

With our innovative Take-Off concept, we provide you with a standardised model for creating business plans. Simply work through the points step by step!

The Take-Off concept comprises eight key points: activity, customer, competition, entry, organisation, vision, finances and management summary.

Content:

• Business idea: industry, project and history of the idea
• Business model: range of services, service provision and partners
• Company: registered office, name, legal form and date of incorporationFounders: personal suitability, qualifications, skills, experience and other managing directors
• Offer: overview of products and services, customer needs and benefits, information on research and development (follow-on products, product innovation, patents)
  

Number of pages:

• 3 to 4 pages

Content:

• Market: market overview, radius of action, customers, market volume, target market share and market assessment (trends, growth rates, entry barriers)
• Target groups: target group, customer segments and prioritisation
  

Number of pages:

• 2 to 3 pages

Content:

• Industry: industry, suppliers, substitute products, buyer power and competitive pressure from competitors (Five Forces)
• Competitors: number of competitors, direct and indirect competition, strengths, weaknesses, market position and products
  

Number of pages:

• 2 to 3 pages

Content:

• Positioning: unique selling point, price advantage or differentiation and your own market position
• Market entry: product and range design, pricing, sales and communication
• Sales planning: business areas, sales planning and sales planning
  

Number of pages:

• 4 to 5 pages

Content:

• Structure: core tasks, manufacturing, management, business and support processes, administration
• Organisational structure: organisational units, reporting lines, decision-making paths and employees, areas of responsibility and accountability, organisational chart
• Location and infrastructure: production and sales locations, advantages and disadvantages of the chosen location, infrastructure and production facilities
  

Number of pages:

• 4 to 5 pages

Content:

• Opportunities and risks: internal and external opportunities and risks
• Strengths and weaknesses: strengths and weaknesses in processes, organisation or customer base
• Milestones: market/product goals, break-even point
  

Number of pages:

• 2 to 3 pages

Content:

• Sales and expenses: sales and expense planning, profit and loss statement
• Capital requirements and financing: investments, cash requirements, start-up costs, financing requirements, debt and equity
• Liquidity: cash planning, cash position
• Balance sheet: comparison of assets and liabilities
• Key figures: profitability, financing, liquidity
  

Number of pages:

• 5 to 6 pages

Content:

• Summary of the business idea: Your business plan in a nutshell. In it, you outline the business idea or business model, the strategy, the offering, the target market, the entrepreneurial team and the key financial planning data such as turnover, profit and capital requirements.

Number of pages:

• 1 to 2 pages